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The furniture on the other hand, goes up to Rs 60, 000.The leather
cabinets and beds fall within this range.
It is mainly for this kind of furniture that within the past year,
Eastern Treasure has been frequented by people who are doing up
their home, and professional interior designers and architects.
The store has a steady corporate clientele, and the celebrity buyers’
list includes Manish Malhotra, KaranJohar, Neelam, DinoMorea and
KellyDorji.
Meanwhile, also inMumbai, cymrozaArt Gallery hosted a display of
rattan furniture by ManjuSingh from March 26-30. The New Delhi-based
entrepreneur has a client list that includes the Oberoi and Park
hotels, as well as Club Mahidra and Imperial Hotel.
Ms Singh works with cane for one reason: she is trying to take the
accent away from wood thanks to India ‘s depleting forest
resources. ”Moreover, people tend to associate cane furniture
merely with verandahs. I am moving it into the living room, ”
she says. “But I also have pieces that could be ideal for
an atrium solarium.
She vouches for the durability of her favorite raw material, saying
she has 24-year-old cane sofa that looks as good as new. Her current
range of furniture costs between Rs 6, 000 and Rs 15, 000.
Similarly, ME, a home decor store from Mumbai, headed by
interior designer Mustafa Eisa, has launched a new line of retro
furniture. Some of the most popular styles from the mid century
modern and post-modern forms are a part of it.
Retro furniture , as the name suggest, is form the era when plastic
was considered futuristic.Chrome was in fact the rage then. The
1950s style chairs, barstools, high top table sets, square feet.
Mr Mustafa Eisa, managing director , Birla Concepts says. “Retro
furniture falls in the modern category of furniture. A contemporary
restrospective view, which reinterprets some of the best –loved
looks from the 1930s to1980s.
Retro (short for restrospective) looks back through a different lens
than just designs pulled out of the archives. It does not take itself
too seriously. There is a touch of humour with Retro, with styles
that look backs to the 1930s Art Deco and 1950s sitcoms The mood
of these pieces is playful and ironic. The classics have extra ,
emotional punch.The architecture, interiors and furniture of the
post –war world reflected a need to break free from the space,
tom mould individuality into a living style.”
For designing and decorating a dream home. “ME hopes to revolutionize
furniture selection in the Indian market by housing chic high-end,
well-finished products at acceptable prices, ” he says.
Mr. Eisa adds that the furniture at the store 'is suitable for all modern day abodes'.
“It features comfort style
as well as functionality and lends each space a distinctive quality
, making it standout without screaming for attention”. The
store looks beyond restricting itself to the norms, and has encompassed
a variety of genres under its roof- minimalistic, chic contemporary
and new age Asian being some of them. The store’s uniqueness
lies in its display , fabricating a visual setup , which creates an
actual environment to look at the furniture and compliment its aesthetic
feel. This aids the customer in viewing the furniture in its ideal
setting. This manifestation of an ultimate scenario accentuates
the product’s visibility and artistic value. The primary idea
behind ME was to create a brand with a key focus on sourcing a great
product, at a suitable price, emphasises Eisa. “ME is receptive
to the preferences of the varied Indian customers and hence aims
at providing a one stop composite solution in home décor.
More than a store, it is a paradigm of a variety of living styles,
”says Eisa.
The store plans on introducing a new style of furniture every two
months , thereby offering the patron a bird’s eye view into
the sphere of international design.
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